These were done a while ago, before I decided to print the text pieces out as leaflets. The text didn't seem to stand out as much as I had hoped, and I couldn't find a continuous way to merge the text and image that would be simultaneous in each print. Going back to my original idea of having something the audience can take, I started to think about making the text pieces something separate from the photographic prints, and making them as sort of souvenirs the viewer could take from the piece. Once I had changed my mind, I created these text pieces:
This way, the viewer doesn't have to choose which part to focus on, the image or the text, because they are separate but still connected. Each photo is from the set of the shoot, and I chose the typeface based off what I thought appropriately represented the character. For example, the font for Namaste (top left) reminded me of the leaflets you get handed on the streets about finding God, or inner peace, or cheap yoga lessons; and the font for Goop (top right) made me think of a clean, minimalist food blog, which I obviously then edited and twisted to make it somewhat uncomfortable to look at. I like that the viewer can now take a piece of the project home with them, and read it in their own time.
